Kizen Marketing Automation Features

Solutions to Nearly Every Business Need

Unify Everything

Unify All Your Data

360-Degree Profiles

Gain an in-depth understanding of every person and account across time and touchpoints with all your data in one place.

Fully Customizable Records

Control the layout and data structure of each record type.

Timeline

Stay on the same page with a shared historical record of every interaction, email, text, and team activity on every contact and account.

Interactive Table View

View your contacts and accounts on fully customizable tables that are as easy to edit as spreadsheets.

Campaign Pipeline View

View your contacts and accounts on a fully customizable pipeline view to visualize campaigns.

Timeline Roll-Up

Customize how data flows between timelines of related objects, making it easy for you to see all relevant data at a glance.

Enrich Your Data

Data Enrichment

Enrich account and contact details with social and public profile information harvested online using up to 12 different data partners.

Score & Route Leads

Addition & Subtraction

Efficiently execute addition and subtraction math, combining values from different fields across objects to generate and update lead scores.

Multiplication & Division

Efficiently execute multiplication and division math, combining values from different fields across objects to generate and update lead scores.

Lead Routing

Send each lead directly to the appropriate campaign or specialist based on territory, request type, or unique logic.

Track Ads & Campaigns

Google Ad Tracking

Connect your Google Ads account to automatically sync data between new leads and the campaign, ad group, and ad they visited.

UTM Tracking

Gather rich tracking data from web visits such as organic and referral traffic.

Custom Lead Sources

Upload custom lead sources to easily track offline events or calls.

Track Engagement Across Digital Properties

Website Interaction Pixel

Track and log each interaction with your website. Identifying events include form submissions and email link clicks, and will sync historical data as well.

Custom App Interactions

Easily enable interactions to be synced from any custom web or mobile application.

Real-Time Attribution & Forecasts

Forecasting

Use real-time data to accurately forecast revenues for each campaign, product, and region.

Lead Source Attribution

Trace leads and revenues back to their lead sources to optimize spending.

Email Engagement

Follow opens, clicks, and attachment opens across emails and segments.

Campaign Tracking

Keep tabs on contacts and accounts through multi-stage campaigns.

Account-Based Reporting

Gain visibility into any account with real-time insights at your fingertips.

Dashlet Filters

Filter dashlets using any data or data combinations to dive deeper into what's driving revenue.

Goal Tracking

Track progress toward goals. Visualize a combination of completed and forecasted purchases for any time range or product line.

Hyper-Customize Without Coding

Custom Objects

Use objects to track anything, from opportunities to proposals to accounts.

Custom Records View

Customize the layout and components of each record type.

Custom Fields

Add 20+ field types to track any information you want. Easily store complex data such as files, relationships, and dynamic tags.

Custom Activities

Create and track unique sales interactions.

Custom Dashboards

Slice and dice your data any way you want.

Custom Workflows

Build custom automation with drag-and-drop efficiency.

Collaborate

Assign, Track, & Automate Tasks

Fully Customizable Activities

Configure activities to ensure data is input easily and accurately by team members.

Auto-Complete Activities

Never enter data twice with activities that automatically pull data from any related object.

Schedule Activities

Schedule follow-ups in a couple clicks to ensure a follow-up is never missed.

Scheduled Activities Dashlet

See all upcoming and overdue activities in a single view for all requests.

Role-Based Assignment

Easily assign tasks to a whole team so any member can complete.

Activity Reminders

Remind team members in advance of an activity due date.

Overdue Activity Trigger

Trigger reminders or notifications to team members or management when an activity is overdue.

Supercharge Collaboration

Team Member Association

Easily track team members across roles associated with a request, task, or customer. Utilize this data in automations and reports.

Tag Collaborators

Mention stakeholders by name to notify of any item. Get notified automatically when they respond.

Email & Text Notifications

Automatically trigger activity updates to team members or management as requested.

Manage Internal & External Requests Securely

Drag-and-Drop Form Builder

Easily build custom forms that work on any device and match your brand with drag-and-drop ease.

20 Field Types

Collect any type of information accurately with over 20 field types. Allow open-ended or option based data input.

File Fields

Allow submissions to include pictures or files to give teams the information needed to resolve quickly and effectively.

Automatic Notifications

Trigger notifications to specific team members via email or text when forms are submitted.

Intelligent Submission Routing

Route form submissions into specific workflows based on the data included in the form.

Hosted Forms

Host forms on your Kizen domain for immediate access and use.

Embed Forms

Embed forms on your websites and portals to make it easy for people to submit data from wherever is most convenient.

Work From Any Device

Complete Mobile Functionality

Complete any task and access all data easily from any smartphone or tablet.

Market Smarter

Target Your Audience

Real-Time Segmentation

Filter your data and requests using one or a combination of filters, such as contact attributes, custom fields, purchase history, customer value, email interaction history, team activity history, and more. Combine 40+ filters to segment the perfect audience for every broadcast.

Advanced Segmentation

Combine an unlimited number of Any/All and And/Or filter groups to get the perfect segment.

Dynamic Groups

Dynamic Groups allow you to combine any amount of filters as a saved group for easy reference and future use. In addition, it automatically updates to include only the contacts who match the filters in real time.

1-Click Export

Export a list of contacts to CSV in one click.

Personalize Cross-Channel Customer Journeys

Marketing Automation

Easily set up triggers, conditions, and goals to automate and ensure the right message is delivered at the right time through text, team, or email.

Cross-Object Creation

Easily create records in new campaigns and pass relevant data to track contacts across their journey.

Execute Account-Based Marketing

Account-Based Journeys

Send each account or deal through its own journey, nurturing specific titles with personalized content at each stage of the sales process.

Custom Relationships

Track each individual and their relationship to the deal by title and/or data in your sales CRM.

Seamless Sales Integration

Integrate seamlessly with Kizen, SFDC, MSD, or dozens of other CRMs to track leads across the sales process.

Send Smart Surveys

Drag-and-Drop Survey Builder

Effortlessly build custom surveys that match your brand and work on any device with drag-and-drop ease.

20 Field Types

Collect all types of information accurately with over 20 field types. Allow open-ended or option-based data input.

Survey Request Email Campaigns

Send a fully customizable survey request campaign that automatically stops when a person submits or opts out.

Automatic Notifications

Automatically send trigger notifications to specific team members via email or text with submitted surveys.

Intelligent Submission Routing

Route survey submissions into specific workflows based on the data included in the form.

Anonymous Surveys

Collect feedback anonymously from internal or external stakeholders.

Send Beautiful Emails

Drag-and-Drop Form & Page Builder

Effortlessly build custom emails that match your brand and work on any device with drag-and-drop ease.

Dynamic Text

Insert custom text from contact records dynamically into the text sections of emails.

Dynamic Content Blocks

Insert content blocks for different contacts based on any combination of content rules.

Multiple Subscription Lists

Ensure deeper personalization and engagement by allowing contacts to subscribe or unsubscribe from specific lists through a dedicated subscription portal.

Dedicated Deliverability Specialist

Access a dedicated deliverability specialist who can help optimize each send for maximum deliverability and results.

Send Personalized Texts

SMS Messaging

Send personalized SMS messages to any group of contacts. SMS allows up to 160 characters per message.

MMS Messaging

Send personalized MMS to any group of contacts. MMS can include pictures, emojis, and longer text messages.

Local Numbers

Send from local numbers to your contact (subject to local compliance ordinances).

Short Codes

Add short codes to your account for higher-volume sending and to ensure compliance with local regulations.

Build Landing Pages & Forms

Drag-and-Drop Form & Page Builder

Track and log each interaction with your website. Actions such as form submissions and email link clicks will sync historical data as well.

20 Field Types

Collect all types of information accurately with over 20 field types. Allow open-ended or option-based data input.

File Fields

Allow submissions to include pictures and files to give teams the information they need to resolve issues quickly and effectively.

Automatic Notifications

Automatically send trigger notifications to specific team members via email or text with submitted forms.

Intelligent Submission Routing

Route form submissions into specific workflows based on the data included in the form.

Hosted Forms

Host forms on your Kizen domain for immediate access and use.

Embed Forms

Embed forms on your websites and portals, making it easy for people to submit data wherever it's most convenient.

Platform

Integrate With Anything

Restful API

Easily integrate Kizen with custom applications using our well-documented, Restful API.

GSuite Email Integration

Link your Google Email to automatically sync emails to contacts, leads, opportunities, and accounts. Send and receive emails directly from Kizen with two-way email syncing.

Microsoft Email Integration

Link your Microsoft Email to automatically sync emails to contacts, leads, opportunities, and accounts. Send and receive emails directly from Kizen with two-way email syncing.

External HTTP Requests

Create custom Put, Post, Patch, and Delete requests that execute when scheduled or triggered.

Workato Connector

Connect with 1000+ enterprise grade apps utilizing our robust Workato Connector.

Zapier Connector

Connect with 4000+ apps utilizing our robust Zapier Connector.

Govern With Complete Control

Multiple User Roles

Create user roles to manage data and functionality access according to business requirements.

Custom Permission Groups

Create unique permission groups to control access and assign to different roles.

Page-Level Permissions

Control which functionalities team members have access to.

Object-Level Permissions

Control which objects team members have access to.

Ownership-Level Permissions

Create custom access levels based on account and record ownership.

Field-Level Permissions

Limit access and editing privileges for specific fields.

Audit Logs

Get a sequential history of everything created, edited, or deleted within Kizen.

Scale To Any Size Team

Full Sandbox

Test and customize separate environments without compromising your live ones.

Cloud and On-Premise Deployment

Choose the deployment option that matches your needs and compliance environment, whether it's on-premise or via the cloud of your choice.

Big Data Ready

Store, filter, and action on tens of millions of records and interactions.

Leverage Best-Practices

Best-Practice Templates

Access best-practice templates for data architecture, emails, forms, surveys, and automation specific to your industry.

Ensure Compliance

HIPAA Compliance

SOC 2 Compliance

GDPR Compliance

ISO9001 Compliance

Straightforward Pricing

No hidden costs

Get started with the most cost-effective sales acceleration platform on the planet. We’ve got flexible pricing options for every-sized business.

Explore Further

We’re ready when you are. Get in touch or learn more at your own pace.

  • Use Cases

    Kizen supports use cases of any complexity.

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  • Features

    Our robust feature list guarantees a solution to nearly every business need.

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